Understanding the Motivation of Contribution in Online Communities An Empirical Investigation of an Online Travel Community
نویسندگان
چکیده
This study intends to contribute to the understanding of online community by empirically answering the question of why community members are willing to making active contributions to their community. The relationships between members perceived importance of contribution motivation and their level of contribution in online communities are identified. In addition, the results of factor analysis and reliability tests indicate that the proposed conceptual framework is valid and can serve as a basis for the understanding of online community members motivation of contribution. The results of the regression analysis show that efficacy, instrumental, and expectancy have positive effects on level of contribution. Discussion and implications are provided based on the study results.
منابع مشابه
Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community
This study contributes to the understanding of online communities by examining why community members are willing to make active contributions to their community. A model of motivation for such contributions was developed and tested within the context of an online travel community. The results of a factor analysis and a series of reliability tests indicate that the motivation model is valid and ...
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